The Political Brandwagon – playing the song of politics in the key of brand.
Are politicians products? What about the parties? The Political Brandwagon occupies that weird intersection between politics and branding -- sometimes known as "Strategery."
We're here to shake up the "conventional wisdom," challenge the "political junkies," and outthunk the "political oddsmakers," as we dive deeply into America's number one contact sport -- the tug-of-war between the two major parties, their confidantes, their allies, and most of all, their pols!