BOSTON – Distancing himself from President Bush, Presidential hopeful Mitt Romney (R-MA) puts his paws to work in a 400-person phon-a-thon featuring GOP deep pocketers such as eBay's Meg Whitman asking other "pioneers" for to cough up the dough for the parties most telegenic prez candidate.
Posted by Peter S. Cohl, Editor-in-Chief at Tuesday, January 09, 2007
The Political Brandwagon – playing the song of politics in the key of brand.
Are politicians products? What about the parties? The Political Brandwagon occupies that weird intersection between politics and branding -- sometimes known as "Strategery."
We're here to shake up the "conventional wisdom," challenge the "political junkies," and outthunk the "political oddsmakers," as we dive deeply into America's number one contact sport -- the tug-of-war between the two major parties, their confidantes, their allies, and most of all, their pols!